Want to make it easier for you and your prospects to communicate? Looking for a way to communicate more effectively with prospects? Take advantage of print media to reach your prospects.
Direct mail generates $2,095 in sales per person according to tesilab.it. Investing in this project returns 1,300%!
Not sure if you should invest in print media? According to Forbes Magazine, printed materials and publications offer a unique experience for customers and prospects. You can make an impact on your target market through print media publications for the following six reasons.
Printed materials include publications, brochures, posters, and other types of physical items. It is possible for these items to remain in offices or homes for months or even years after they are received. While many non-physical marketing materials serve only one purpose, print media proves to be more effective than most people realize.
Just like when you see The New York Times on the rack, you get a sense of legitimacy when you see your favorite magazine. If you want to put down the printed piece and come back to it later, you can do so. In addition to having “real estate,” print media requires “space.” This appeals to marketers! In a corner of a desk, a printed piece will remain there until it is picked up again to be viewed.
It is important for marketers to have their brands well known, and branded publications are a great way to do that. You can establish brand recognition by using fonts, colors, images, and textures.
You can reach your target audience through the placement of your company ads in publications, newspapers, and magazines, whether it is a niche market or the general public. Your brand can be strategically placed at the right time, in front of the right audience, by leveraging demographic data.
The average website visit lasts just 15 seconds. Printed materials engage customers and prospects longer when they are read. Magazines are read for 43 minutes on average by consumers.
Print media has become the new trend as more companies take their marketing efforts online. There’s no more print media communication like it was in your parents’ day! Content, consumption, consumers, and collateral types can be calculated based on more data and information. Prospects and customers’ email inboxes are overflowing with unsolicited commercials and unimportant news, most of which goes largely unnoticed. As a result, it is essential that you design and share a great printed marketing piece as part of your strategic marketing efforts.
Adding more meaning to print
Are you under the impression that print media is static? You might be surprised. A variety of print media are available, and some of the most prominent print advertising companies are incorporating technology into their ads in some incredible ways.