August 16, 2022

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4 lesser-known local attractiveness brand names pushing through Covid-19

SINGAPORE – The Covid-19 pandemic has been challenging for regional natural beauty entrepreneurs.
A lot of begin-ups faced supply chain disruptions and delayed products growth, as well as issues in marketing and advertising and reaching out to buyers in individual provided the limitations about physical retail.

But the pandemic is not stopping them from launching their elegance manufacturers and using them past Singapore.
The Straits Times speaks to four underneath-the-radar skincare and bodycare models on their milestones and escalating a brand name in a pandemic.

Bskin results in world wide buzz all-around bee-focused attractiveness


Ms Chia Su-Mae usually takes “home-grown” really virtually.
For the duration of the circuit breaker, the founder of regional skincare label Bskin began experimenting with rising herbs and other edibles in her backyard garden.

Her herbs died but the kangkong flourished. Her experiment snowballed and she now has much more than 10 forms of veggies growing in her mini farm – along with a flock of nine chickens and a far more a short while ago acquired child duck.
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Natural beauty and the pandemic: Skinlycious ‘acne fighter’ goes world wide in supporting other individuals


Self-confessed “science geek” Jasmine Kang is no magnificence junkie.
Instead, the 38-year-previous founder of skincare manufacturer Skinlycious claims it is her passion for science and wish to remedy her lifelong pimples that spurred her to build her manufacturer in 2013.
Skinlycious provides items customized particularly to zits-prone skin. Even though the brand received off to a gradual get started, it has acquired global notice in modern many years.
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Two Halves mom-daughter duo make sensitive skincare



Mother knows greatest – and so beauty entrepreneur Ashley Yong roped hers in to start her natural beauty brand.

The 29-12 months-aged founder of vegan skincare label Two Halves suggests expanding up with a mom in the elegance market nurtured her individual like of skincare and cosmetics.

Mrs Jo Yong, 60, was formerly a model manager for Estee Lauder and Tom Ford Attractiveness at Estee Lauder Companies and had labored in the attractiveness industry for extra than 25 several years.

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Straightforward & Light provides selfmade bodycare with heart


2 times a 7 days, Ms Grace Lee blends lotions and potions by hand in a place in her prolonged family’s spare flat.

In her makeshift laboratory, she helps make physique moisturisers and some encounter products, bottling them all herself to retail below her aware bodycare manufacturer, Straightforward & Mild.

One particular batch takes up to four several hours to make, but it is worthwhile labour for the 27-12 months-aged.

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